TL;DR
Apple plans to release two special edition iPhones for its 20th anniversary, available in two sizes, alongside a new Gen 2 foldable iPhone. This marks a major shift in design and product strategy.
Apple is preparing to release two new iPhone models in celebration of its 20th anniversary, featuring distinct sizes and a foldable design, alongside the upcoming Gen 2 foldable iPhone. The announcement is expected around September 2024, marking a significant milestone and a potential shift in product design for the company.
Multiple sources, including reports from MacRumors, indicate that Apple will introduce two anniversary-specific iPhones, differentiated by size—one standard and one larger ‘Plus’ or ‘Max’ model. Both models are expected to feature the latest A-series chips, camera improvements, and design updates. Additionally, Apple is rumored to launch a second-generation foldable iPhone, which will be compatible with the new foldable device. This new foldable is said to incorporate advanced hinge technology and a more durable flexible display, aiming to compete with other foldable phones on the market.Sources suggest that the larger iPhone will be similar in size to current ‘Max’ models but with subtle design refinements, while the smaller version will cater to users preferring a more compact device. The foldable model is expected to be announced alongside these devices, emphasizing Apple’s entry into foldable smartphones, a segment currently dominated by Samsung and others. The timing aligns with Apple’s typical fall launch event, likely in September, with commercial availability in October.
Strategic Shift in iPhone Design and Market Positioning
This release signals Apple’s move to diversify its iPhone lineup with multiple sizes and form factors, including foldable technology, which could attract new customer segments and boost sales. It also indicates a strategic effort to innovate beyond traditional slab designs, potentially setting new industry standards for foldable smartphones. For consumers, this means more options tailored to different preferences, while competitors will closely watch how Apple integrates foldable tech into its premium product ecosystem.

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20 Years of iPhone Evolution and Market Expansion
Apple launched its first iPhone in 2007, revolutionizing mobile technology and establishing the company’s dominance in the smartphone market. Over the years, Apple has introduced multiple sizes and features, gradually refining its designs. The upcoming release coincides with the 20th anniversary of the iPhone, a milestone that often prompts special editions or significant product updates. Recent rumors about foldable devices suggest Apple is exploring new form factors to stay competitive amid growing interest in foldables from brands like Samsung and Huawei. The company has previously filed patents related to foldable displays, fueling speculation about its official entry into this segment.
“Apple is likely to celebrate its 20th anniversary with a special lineup, including two sizes of iPhones and a foldable model, signaling a new chapter for the company.”
— Mark Gurman, Bloomberg

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Remaining Details About Design and Release Timeline
While leaks point to two sizes and a foldable model, specific design features, pricing, and exact launch dates remain unconfirmed. Apple has not officially announced these products, and details about the foldable’s durability, software integration, or market availability are still speculative.

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Upcoming Apple Event and Official Product Announcements
Apple is expected to hold its annual September event, where it may officially unveil the 20th anniversary iPhones and foldable device. Following the announcement, the company typically opens pre-orders shortly after, with product availability in October. Further leaks and analyst reports will clarify details as the launch approaches.

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Key Questions
Will the new iPhones have any special features for the 20th anniversary?
While specific features are not confirmed, reports suggest the anniversary models may include design updates, camera enhancements, and possibly exclusive branding or packaging.
How will the foldable iPhone differ from existing foldables?
Based on leaks, the foldable iPhone is expected to feature a more durable hinge, a flexible display, and tighter software integration, aiming to improve usability and longevity.
When will the new iPhones be available for purchase?
If announced in September, the new models are likely to be available in stores by October, following Apple’s typical release schedule.
Will the foldable iPhone be compatible with existing accessories?
Details are not yet confirmed, but Apple typically ensures new devices are compatible with existing accessories or offers new options alongside the launch.
Source: google-trends