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Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement accompanies the India availability of Ray-Ban Meta Gen 3 glasses, priced from INR 44,300, and previews audio glasses and a future Muse AI feature.
Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, pairing the appointment with the India availability of its third-generation AI glasses. The announcement also previews forthcoming audio-focused glasses and a Muse AI assistant feature, extending the company’s push to sell connected eyewear as both a fashion product and a hands-free technology device.
Meta said Singh has worked with the company on several collaborations over the years. In a statement accompanying the announcement, Singh said he connected with Ray-Ban’s emphasis on individuality and described the partnership as a natural fit with his approach to personal style. The appointment gives the eyewear brands a high-profile public representative in India; Meta did not provide details about the contract or planned campaign activity.
Ray-Ban Meta Gen 3 is now available in India, with prices starting at INR 44,300. Meta lists three frame styles—Aviator, Zena and Wayfarer—and 27 color and lens combinations. A limited-edition Aviator in a vintage-inspired colorway is being released to mark the frame’s 90th anniversary. The glasses are available through Meta and Ray-Ban websites and Indian electronics, optical and eyewear retailers, according to the company.
Meta says Gen 3 offers up to nine hours of battery life, one hour more than Gen 2, along with a customizable action button for quick access to Meta AI. The company lists a 12-megapixel camera, 3K Ultra HD video recording and a six-microphone array that it says cuts more than 90% of background noise. The glasses also retain a built-in LED indicator intended to alert people nearby when photos or video are being captured.
A Celebrity Push for AI Eyewear
The appointment links a recognizable Indian film star with Meta’s effort to make AI glasses part of everyday use, rather than presenting them only as a technology product. Singh’s stated connection to Ray-Ban’s style identity gives the partnership a fashion and self-expression angle, while the product announcement emphasizes calls, audio, photography and access to Meta AI without taking out a phone.
The India pricing and retail availability make this more than a branding announcement: consumers can buy the Gen 3 glasses now, according to Meta. At a starting price of INR 44,300, the product is positioned as a premium purchase. The announcement does not establish how many units Meta expects to sell or whether Singh’s appointment will change consumer demand, so the commercial impact remains to be seen.
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From Gen 2 to Gen 3 in India
Meta describes Ray-Ban Meta as eyewear that combines Ray-Ban frames with camera, audio and AI functions. The glasses support listening to music and podcasts, hands-free calls and voice access to Meta AI. The company says software updates will add features over time, though the announcement does not set out a release schedule for each update.
The new generation builds on the existing product line with a claimed slimmer and more comfortable design, longer battery life and updated controls. Meta also announced a separate Ray-Ban Meta Audio product, described as its lightest and slimmest AI glasses yet. The company says it weighs 43 grams and can provide up to 12 hours of use on a charge, with up to 48 additional hours from its charging case. Meta has not announced an India launch date or price for the Audio glasses.
““Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember.””
— Ranveer Singh
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Campaign and India Launch Details
Meta has not disclosed the ambassador agreement’s duration, financial terms or the specific campaigns Singh will take part in. The company also has not provided sales targets or independent evidence for its performance claims about noise reduction, battery life or image capture.
The launch timing and India pricing for Ray-Ban Meta Audio remain unannounced. Meta says Muse will come to its AI glasses “in the coming months,” but does not give a specific date, clarify availability by market or detail which functions will be supported at launch. The announcement also does not specify whether every feature described will be available immediately to Indian users.
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Availability and Feature Rollout
Consumers in India can purchase Ray-Ban Meta Gen 3 through the listed online stores and retail channels, with prices starting at INR 44,300, according to Meta. The company says regular software updates will bring new AI features and experiences, but has not provided a dated rollout calendar.
The next product milestones are the release of Ray-Ban Meta Audio and the arrival of Muse on Meta’s AI glasses. Both remain future developments in the announcement: Meta has given no India-specific date or price for the Audio glasses and only a broad coming-months timeframe for Muse. Further details about Singh’s campaign and the regional feature rollout are also pending.
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Key Questions
What was announced about Ranveer Singh?
Meta named Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The company said he has collaborated with Meta on multiple occasions in the past.
How much do Ray-Ban Meta Gen 3 glasses cost in India?
Meta says prices start at INR 44,300. The glasses are listed through Meta and Ray-Ban websites and selected electronics, optical and eyewear retailers in India.
What is new in Ray-Ban Meta Gen 3?
Meta lists up to nine hours of battery life, a customizable action button, a 12-megapixel camera, 3K Ultra HD video and an updated microphone array. These are company-provided product specifications and claims.
When will Ray-Ban Meta Audio and Muse arrive in India?
Meta has not announced an India date or price for Ray-Ban Meta Audio. It says Muse will come to its AI glasses in the coming months, but has not specified an India rollout date or detailed the feature’s market availability.
Source: rss
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